MORSEL
BRAND IDENTITY
Branding for a travel youtube channel.
Morsel is the brainchild of New Hampshire based creatives Will Zimmerman and Ri Gulotta, and was initially created to explore the world through the lens of food and beverage. Throughout Morsel’s identity, you’ll be able to draw some parallels to Will and Ri’s personalities, which leaves you with a brand that can be serious when it needs to be, but is playful and loose at the same time.
CREATIVE DIRECTION
Creating Morsel stemmed from a combination of directions, but ultimately bottom lined at the need for an identity that mirrored the personalities of the creators.
Through the use of a bright and vibrant color palette and a bold primary typeface, Morsel’s identity shined a light on aspects of Will + Ri that become part of the brand itself.
